Brand Deal Rates by Follower Count: The 2026 Influencer Pricing Guide
Whether you have 1,000 or 1,000,000 followers — here's exactly what to charge brands for sponsorships in 2026.
CreatorQuote Team
Creator Economy Analysts • Published February 20, 2026 • Updated May 28, 2026
Influencer Tiers & Their Rates
Nano Influencer
1K–10K followersHigh trust, niche audiences. Great for local brands.
Micro Influencer
10K–100K followersBest ROI for brands. Strong engagement rates.
Mid-Tier
100K–500K followersBroad reach + credibility. Most brand budget sweet spot.
Macro Influencer
500K–1M followersMass awareness campaigns. Command premium rates.
Mega Influencer
1M+ followersCelebrity-level. Based on individual negotiations.
Why Follower Count Isn't Everything
Engagement rate matters more than raw followers. A creator with 20K followers and 8% engagement can charge more than one with 100K followers and 0.5% engagement.
Engagement Rate Multipliers:
- Under 1% engagement → charge base rate only
- 1%–3% engagement → charge 1.2× base rate
- 3%–6% engagement → charge 1.5× base rate
- 6%+ engagement → charge 2× base rate
Get Your Personalized Rate
These are averages. Your actual rate depends on your niche, geography, and engagement. Use our free CreatorQuote calculator to calculate your exact rate →